Advertising on West St. Paul Reader

Businesses or organizations interested in supporting the community and reaching local residents can consider our sponsored content and advertising opportunities.

What Is West St. Paul Reader?

West St. Paul Reader is a hyper-local news blog founded in 2019. We help busy people know what’s going on in West St. Paul. As a first-ring suburb of 20,000 people in a metro area of over 3 million, the local news doesn’t always pay attention. This site helps fill in the gap by informing, engaging, and connecting local neighbors.

Why Advertise?

By sponsoring West St. Paul Reader, you’re connecting with residents who truly care about their community—we reach more than 7,000 people each month. These are neighbors who are more likely to be vocal fans of local businesses. On a broader scale, you’re also supporting your community and helping keep people informed.

“We went to Thai Pepper for the first time after reading this interview.”

JJ

West St. Paul Reader Advertising Rates

Type of AdCostTime frameWhereHow to buy
Text Ad
$50PermanentArticle & social mediaPatreon
Thank You
$25PermanentArticle & social mediaPatreon
Sponsored Post$450PermanentEntire articleContact us
Sidebar Banner$100MonthlySite wideContact us
Email Sponsor$50MonthlyMonthly emailContact us

Text Ad: $50/month

  • What: A mini text ad (up to 140 characters) describing your business or organization along with a short text ‘thank you’ with your name linked to your website. This also includes one thank you mention on our social media platforms (Twitter, Facebook & Instagram) during the same month.
  • Where: This is a permanent ad that will go at the top of one new post during a month, as well as mentions on social media.
  • How to buy: Activate through Patreon with a monthly or annually payment plan (save 5% on the annual plan). Click “see 6 all levels” to reveal the Super Sponsor level.
  • Examples: Mike’s Butcher Shop, The North 40 Tavern, Pace’s Tire and Service Center.

Thank You: $25/month

  • What: Short text ‘thank you’ with your name linked to your website. This also includes one thank you mention on our social media platforms (Twitter, Facebook & Instagram) during the same month.
  • Where: This is a permanent thank you that will go at the top of one new post during a month (and may be shared with other businesses), as well as mentions on social media.
  • How to buy: Activate through Patreon with a monthly or annually payment plan (save 5% on the annual plan). Click “see 6 all levels” to reveal the Business Sponsor level.
  • Examples: Amore Coffee, Cherokee Service, Southview Animal Hospital.

Sponsored Post: $450

  • What: A 300-to-500-word article talking about some aspect of your business. This is value-driven content that people will want to read and share, not merely an ad, which means it will be more effective. We do identify sponsored posts to maintain transparency and trust.
  • Where: It will be a permanent post on the site, meaning ongoing value.
  • How to buy: We’ll collaborate with you to develop ideas and edit/refine the post. Contact us to get started.
  • Examples: Dodge Nature Preschool, Kimetha “KaeJae” Johnson for West St. Paul, Picture Perfect Framing.

Email Sponsor: $50/month

  • What: Up to 100 words of text and/or image added to our monthly email newsletter. This is an opportunity to reach our most dedicated readers.
  • Where: Our free monthly email that goes out to more than 360 people.
  • How to buy: Contact us to get started.
  • Examples: YMCA, Century Link.
  • More: We’d love to do a twice-monthly email with sponsor help.

Sidebar Banner Ad: $100/month

  • What: A graphic banner ad.
  • Where: On the sidebar of the site so it will appear site-wide for one month.
  • How to buy: Contact us to get started.

Details

Contact us if you want to put together a custom package. You can also support us through Patreon at prices ranging from $3-20/month. 

Payment must be received before any sponsorships or ads will run. All ads have limited availability. We reserve the right to reject any advertisement or sponsor.

West St. Paul Reader Stats

Graph showing web stats from June 2020 to June 2022.
(Stats updated July 1, 2022)

Web Stats:

  • 10-20 posts per month
  • 14,106 average monthly views over last year
  • 6,619 average monthly visitors over last year

Email Stats:

  • 369 email subscribers
  • 55.8% average open rate (16% industry average)
  • 23.4% click through rate

Social Media Followers:

  • Facebook: 1,785
  • Twitter: 353
  • Instagram: 424

Questions? Contact Us