Interested in supporting the community and reaching local residents? Consider our sponsored content and advertising opportunities.
What Is West St. Paul Reader?
West St. Paul Reader is a neighborhood news blog founded in 2019. We help busy people know what’s going on in West St. Paul. As a first-ring suburb of 20,000 people in a metro area of over 3 million, the local news doesn’t always pay attention. This site helps fill in the gap by informing, engaging, and connecting local neighbors.
Why Advertise?
By sponsoring West St. Paul Reader, you’re connecting with residents who truly care about their community—we reach more than 10,000 people each month. These are neighbors who are more likely to be vocal fans of local businesses. On a broader scale, you’re also supporting your community and helping keep people informed.
“We went to Thai Pepper for the first time after reading this interview.”
JJ
West St. Paul Reader Advertising Rates
| Type of Ad | Cost | Time frame | Where | How to buy |
|---|---|---|---|---|
| Text Ad | $70 | Permanent | Article & social media | Patreon |
| Thank You | $40 | Permanent | Article & social media | Patreon |
| Sponsored Post | $450 | Permanent | Entire article | Contact us |
| Sidebar Banner | $100 | Monthly | Site wide | Contact us |
| Email Sponsor | $100 | Weekly | Weekly email | Contact us |
Text Ad: $70/month
- What: A mini text ad (up to 140 characters) describing your business or organization along with a short text ‘thank you’ with your name linked to your website. This also includes one thank you mention on social media during the same month.
- Where: This is a permanent ad that will go at the top of one new post during a month, as well as mentions on social media.
- How to buy: Activate through Patreon with a monthly or annually payment plan (save 5% on the annual plan). Click “see 6 all levels” to reveal the Super Sponsor level.
- Examples: Mike’s Butcher Shop, The North 40 Tavern, 5-8 Grill & Tap.
Thank You: $40/month
- What: Short text ‘thank you’ with your name linked to your website. This also includes one thank you mention on social media during the same month.
- Where: This is a permanent thank you that will go at the top of one new post during a month (and may be shared with other businesses), as well as mentions on social media.
- How to buy: Activate through Patreon with a monthly or annually payment plan (save 5% on the annual plan). Click “see 6 all levels” to reveal the Business Sponsor level.
- Examples: FoodSmith, Clover Montessori School, Minnesota Locks.
Sponsored Post: $450
- What: A 300-to-500-word article talking about some aspect of your business. This is value-driven content that people will want to read and share, not merely an ad, which means it will be more effective. We do identify sponsored posts to maintain transparency and trust.
- Where: It will be a permanent post on the site, meaning ongoing value.
- How to buy: We’ll collaborate with you to develop ideas and edit/refine the post. Contact us to get started.
- Examples: Mississippi Valley Montessori School, Dodge Nature Preschool, Picture Perfect Framing.
Email Sponsor: $100/email
- What: Up to 50 words of text and/or image added to our weekly email newsletter. This is an opportunity to reach our most dedicated readers. We’ve got four slots each month, so space is limited.
- Where: Our free weekly email that goes out to more than 700 people.
- How to buy: Contact us to get started.
- Examples: Pace’s Automotive, YMCA, Century Link.
- Note: Currently sold out through 2026.
Sidebar Banner Ad: $100/month
- What: A graphic banner ad.
- Where: On the sidebar of the site so it will appear site-wide for one month.
- How to buy: Contact us to get started.
Details
Contact us if you want to put together a custom package. You can also support us through Patreon at prices ranging from $5-25/month.
Payment must be received before any sponsorships or ads will run. All ads have limited availability. We reserve the right to reject any advertisement or sponsor. We do not accept political advertising.
West St. Paul Reader Stats
Web Stats:
- 12-20 posts per month
- 25,986 average monthly views in 2024
- 10,406 average monthly visitors in 2024
Email Stats:
- 685 email subscribers
- 65% average open rate (16% industry average)
- 20% click through rate
Social Media Followers:
- Facebook: 11,711
- Instagram: 3,109